Mobile dating apps

This helps users instantly feel more comfortable, the company explains, without having to worry about what they look like right away.As users continue to talk, the blur fades away – but users can opt to add it back if they want to remain hidden.“It’s more of a way to storytell, and express yourself beyond a photo,” explains Bumble co-founder CEO Whitney Wolfe, “but in a way that was native to how we in our audience already use social media video.We didn’t want to reinvent the wheel – we wanted to just take what was already working well in other platforms, and give them the opportunity to do that with people they don’t know yet, versus their friends,” she says.The company says users can add videos up to 30 seconds long, by pulling from those that already exist on their phone.However, it’s shying away from short-form, disappearing videos like those found in Instagram, Snapchat, or Messenger “Stories.” In fact, Hinge will not prompt people to take a front-facing video at all, only those pre-recorded or previously shared to Facebook or Instagram.Zoosk says the blur fades over 40 seconds, but you can tap “Add Blur” whenever you like to remain hidden.

Also like Stories on other social apps, these videos will vanish in a day.

The company this week announced its plans for a Stories feature, too.

In Match’s case, the stories can stretch to 60 seconds, as compared with Bumble’s 10-second videos, for example.

In Lively, users upload photos and videos that are then turned into story collages, which also include transitions and movement.

Again, the idea is that using video can show off someone’s personality much better than static, photo-only profiles.

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Meanwhile, Zoosk’s newer product Lively is hoping to capitalize on video to bring more people to its app.

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